Luna By Navneet
A full-stack e-commerce website for a premium designer Punjabi suit boutique — serving local and NRI customers across Punjab, Canada, UK, and USA.
Challenge
The boutique had no online presence and was losing potential customers — especially NRI buyers from Canada, UK, and USA who wanted to browse and order designer Punjabi suits remotely without flying back to Punjab. Without a website, they relied entirely on walk-in traffic and word-of-mouth, missing high-intent searches for local boutique fashion keywords like "designer Punjabi suits Bathinda" and "Punjabi suit boutique online." Competing boutiques with even a basic e-commerce presence were capturing search traffic that LUNA had no way to compete for, and there was no way for a customer outside Punjab to see the current collection, check fabric options, or start a conversation about a purchase.
Solution
Built with Next.js (App Router) for performance and SEO, with server-side rendering and rich metadata optimisation targeting local boutique fashion searches across Bathinda, the Malwa region, and NRI markets in Canada, UK, and the USA. The site includes a video showcase section — since designer suit buying decisions are heavily visual — a product listing with fabric-type category filters, a customer testimonials carousel, and a structured FAQ section for organic search visibility. Every product and collection page was structured with clean, descriptive metadata and JSON-LD schema so Google could understand and surface the boutique's fabric categories and collections directly in search results. Delivered a production-ready, mobile-first website with fast load times, a clean modern UI, and a strong Google search presence for competitive local fashion keywords, giving the boutique an e-commerce presence that matches the premium quality of the product itself.
Results
Production-ready boutique e-commerce site with SSR, WhatsApp booking, video showcase, category filters, and SEO targeting local fashion keywords across Bathinda, Malwa, and NRI markets.